For more than 15 years, the Creative Department of the Inspiration Factory has been focusing on the effective development of brands, especially in the area of digital video marketing.
„The topic of video marketing and socializing has made enormous leaps in development over the past few years and offers companies completely new access to customers and potential partners,” says Inspiration Factory CEO Hannes Sommer, describing the current trend. “Companies that do not have at least one full-time video expert on their team today will find it very difficult to keep up with this trend in the near future. Anyone who is not up to date in the video and filmmaking sector is leaving an incredible amount of potential behind.“
The numbers speak a very clear language and illustrate the trend. Since 2013, the time people spend viewing online videos has risen by an average of 32 percent annually worldwide. And the trend continues.
Gernot Scheriau, Senior Director of Creative Media at the Inspiration Factory, describes the advantages of videos on the World Wide Web: „Films and well-made video content define the top tier in Internet marketing. Online sales experience completely new possibilities by appealing to all of the senses. Pure emotion! Good content stays in the head, while simple texts and images usually never touch us as deeply as a film can.“
The rapid technological development in the field of mobile end devices also makes customers the perfect viewer: Our displays are getting bigger, data connections are faster and cheaper, and we can stream content from the Internet from anywhere, regardless of location.
Concrete campaign analysis and accurate data evaluation: In particular, the fusion of video content in connection with artificial intelligence offer completely new possibilities in the area of online sales and presentation as well as customer loyalty. Video content, which is based on well-founded customer knowledge, is very likely to be successful in terms of customer acquisition.
A total of four fully equipped production and podcast locations are new in the corporate environment of Inspiration Factory Europe. “We have used the latest hi-end technology in the field of film and animation, so we are able to keep up with the currently leading labels in the areas of recording, production and post production.” CEO Hannes Sommer is a passionate filmmaker and producer himself: “In our podcast, broadcast and interview locations we have up to 8 hi-end cameras per room, some of them fully movable. In the fascinating interplay with the various lighting scenes, the result is a highly professional picture, and gives us great and equally modern possibilities to create innovations, products and content at the highest level with awesome customer popularity.”
In the course of the opening of the new studios, new customer formats have already been implemented. Talk to us and learn about the creative and extensive possibilities of an appealing film and video presentation, right up to your own podcast and broadcast format.